Where Rock meets Strategy
At Rock and Crush, we help turn ideas into profitable solutions in the world of crushing, aggregates, and industrial equipment. We offer technical consulting, commercial representation, and strategic support to manufacturers, distributors, and producers in Latin America and beyond. Whether you're looking to design a plant, improve your operation, train your team, or expand your brand, here you'll find real-world experience, business acumen, and concrete results.
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Connect with us and discover how we can boost your project.
About Us
Passion for Crushing
Business Strategy
Rock and Crush was born from a conviction: the world of crushing and aggregates deserves specialized, local, and strategically focused consulting.
With over 20 years of experience in Latin America, we've toured quarries, factories, trade shows, and plants across the continent, working with international manufacturers, local distributors, and producers of all sizes. We know what works in the field and understand how decisions are made in the office.
Our mission is to connect technical knowledge with commercial vision, providing real solutions to those who make a living from dust, rock, and steel: from a producer needing to optimize its plant to an international brand looking to enter the Latin American market.
Rock and Crush is more than just a name. It's a way of seeing the industry.
Services
At Rock and Crush, we offer comprehensive solutions for the crushing, aggregates, and machinery industries: from technical and commercial consulting, brand development, and project support to personalized sessions and guidance on purchasing equipment or spare parts. We adapt to each client to provide real value at every stage of the business.
Asesoría Técnica en Procesos de Trituración y Agregados
Desarrollo Comercial y Representación de Marcas
Specialized Training and Education
Customized consulting for new or existing plants: equipment selection, production optimization, cost reduction, quality improvement, and process flow design. Includes online or in-person consulting.
Ideal for: aggregate producers, mining companies, plant managers, project engineers.
Service aimed at machinery manufacturers seeking growth in Latin America. Includes technical and commercial representation, distributor development, lead generation, and brand positioning.
Ideal for: International brands without an office in Latin America, or those seeking experienced local support.
Technical and commercial training for sales teams, operators, and management. From crushing fundamentals to equipment selection, productivity, maintenance, and consultative sales.
Modalities: online or in company.
Ideal for: companies looking to strengthen their internal teams.
Feasibility Studies and Plant Design
Technical and conceptual analysis for new or expanded projects. Includes requirements gathering, equipment sizing, flowcharts, preliminary layout, production simulations, and strategic recommendations.
Ideal for: Investors, contractors, project engineers, and companies looking to develop or scale a crushing plant safely, cost-effectively, and technically.
Consulting on the Purchase of Equipment and Spare Parts
Expert support in the selection, comparison, and purchase process for machinery or spare parts. We evaluate brands, technical specifications, suppliers, and return on investment. Avoid costly mistakes when purchasing without technical support.
Ideal for: aggregate producers, industrial buyers, distributors, or any customer who needs to make informed decisions before investing in equipment.
